Top 5 iOS Reference Apps in New Zealand Q1 2023

In the first quarter of 2023, the top 5 reference apps on iOS in New Zealand showcased varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends:

Ancestry: Family History & DNA saw a steady increase in weekly revenue, peaking at around $1.3K in mid-February. Weekly downloads fluctuated, reaching a high of 348 in the last week of February. Active users also showed a gradual increase, peaking at 906 in mid-March.

MyHeritage: Family Tree & DNA experienced a significant spike in weekly revenue, reaching approximately $1.5K at the end of January. Downloads, however, remained relatively low, with the highest number being 252 in the first week of January. Active users saw a decline, dropping from 763 in early January to 428 by the end of March.

Hallow: Prayer & Meditation had an impressive surge in weekly revenue, peaking at a remarkable $2.5K in the third week of March. Weekly downloads also increased, with a high of 309 in late February. Active users followed a similar trend, reaching 511 in early March.

Night Sky showed a consistent performance in weekly revenue, with a peak of $500 at the end of December. Downloads were highest in the last week of December at 550, while active users peaked at 889 during the same period.

Sky Guide had a notable peak in weekly revenue, reaching $335 in the last week of February. Downloads were highest at 816 in the last week of December, and active users peaked at 976 during the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.